Driven by curiosity, Tanita is an art director exploring the relationship between people, culture and the natural world. Her visual explorations are shaped by her upbringing in South Africa, early years of painting, and encounters with different cultures and ways of life through travel. An interest in environmental and social theory has grown alongside this, informed by her studies and experience in impact marketing, including work connected to ocean innovation and coastal communities across Africa. Bringing together an artistic lens with research and observation, she is developing an interdisciplinary practice across fashion, travel and sustainability, creating work that seeks to uncover meaning, make complex ideas more human, and deepen our connection with ourselves and the world around us.
Art Direction
Developing and directing visual stories across fashion, travel and sustainability, from initial research and conceptual development through to production and post-production. Working with creatives, brands, publications and NGOs to shape visual direction, image-making and editorial storytelling.
